Current issue
Vol 12, No 1 (2020)
Table of Contents
ArticlesGrzegorz A. KLEPARSKI, Oskar MOSIOR Abstract: In
the history of English various word formation processes have
contributed to the development of medical vocabulary. The primary aim of
the paper is to present the influence of selected word formation
mechanisms on slang lexical items in the English lexical field MEDICINE.
In particular, we shall mention several lexical items that can be found
in medical slang. Also, we shall analyse such lexical items as roach,
Bordeaux, FORD, and 45C which at first glance do not seem to be
medicine-oriented. While analysing these lexical items, we shall observe
what makes them creative, unique, insulting and/or unpleasant as well
as puzzling and misleading for those who are unfamiliar with them. In
addition, we shall try to determine plausible
connections between their origin, history, and medical senses.
Taofeek Olaiwola DALAMU Abstract: This
study analyzes campaign resources that Hillary Clinton and Donald Trump
deployed to persuade the American electorate during the 2016 US
Presidential Campaigns. The researcher considers eighteen advertisements
as well as selected critical speeches representing their expansive
campaign substances. Halliday’s Ideational Metafunction serves as the
device for processing the texts. A combination of quantitative and
qualitative approaches is adopted to illuminate textual discourse
features. The study demonstrates the extensive deployment of Material
Processes for getting things done and Mental Processes to influence
voters’ psychological perspectives on issues to avoid any turbulent
incitements. Further revelations exhibit the greatness of America as
prime and sacred, outweighing personal interest of Hillary or Donald,
becoming the
next American President. That seems the reason for
utilizing discourse materials negating enmity. As linguistic choices are
great communicative tools in political domains, such strategies, the
study suggests, might be employed to inspire peaceful co-existence in
our world..
Santas TSEGYU Abstract. This
research aims at evaluating voters’ perception of government-owned
broadcast media coverage of political candidates’ campaigns in the 2019
gubernatorial elections in Lafia, Nasarawa State, Nigeria. The rationale
behind the study was to find out whether the broadcast media provided
equal level playing ground to all political contestants during the
election. This was embarked upon against the claim that media ownership
influence tends to exert pressure on the mass media during political
campaigns. The study employed survey research design and the
questionnaire was used as instrument for data collection. The agenda
setting theory and the social responsibility theory of the press
provided the theoretical framework of analysis for the study.
From a
sample of 570 respondents, the study found that the broadcast media gave
a substantial coverage of the political candidate’s campaigns in the
elections to a very great extent (53.5%). The study further established
that 54.4% of broadcast media coverage projected the ruling party (APC)
and its candidate more than other political parties/candidates during
the election. In this study I also presented the factors that predispose
the media to give more coverage to a particular party or candidate.
Being a candidate of the ruling party gives an aspirant an edge over
other contestants. Other factors are popularity of candidates/parties,
manifestos and policies of candidates, political party affiliation among
several other reasons. The study further found that voter’s assessment
of the general performance of the broadcast media coverage of the
election was not fair and balanced among the various political parties
and their candidates. This is because the broadcast media did
not
give equal level playing ground to the various contenders. More
attention was given to the ruling party (APC) and their candidate. Based
on this therefore, the study recommends that broadcast media stations
should adhere to the guidelines provided for political campaigns by the
National Broadcasting Commission.
Anca ANTON Abstract. This
paper explores the use of emotions by the top ten Public Relations
agencies in Romania (according to BIZ Magazine) in the content they
posted on their official Facebook pages in 2018. The research tries to
identify what emotions are present in the social media (Facebook)
discourse of the agencies, how emotions and topics connect, and what
characteristics of the social media profile of a PR agency can be
revealed through the investigation of the emotions it uses in its posts.
This paper is anchored in Robert Plutchik’s theory of emotions. I used
content analysis and social network analysis, connecting attributes of
the 925 posts and generating undirectional networks. The comparative
analysis was focused on the profile of the agencies and the diversity of
practices and attitudes of the Romanian PR industry. The research
confirmed expectations that the emotions selected by the agencies were
primarily from the positive, constructive spectrum. The unexpected
conclusions came from the connection with topics, as a focus on
projects, people or industry changed the emotion the post is associated
with. While a concern for content is visible, I cannot state that there
is a strategic integration of content trends and emotion awareness. This
research can be used by agencies to replicate the analysis for a
multi-annual exploration of their Facebook activity in order to optimize
their digital identity and strategy. The originality of the paper is
represented by the scale of the analysis done on a topic that has
benefited from little or no exploration.
Adrian CHEȚAN, Ioana IANCU Abstract. The
present paper aims to theoretically assess the link between the visual
stimuli used for promoting an audio material and the way that certain
songs are perceived. This study is part of a broader project that
intends to empirically investigate the role of visual communication
incentives on the way music is evaluated by the public. Considering the
role of branding and brand communication in the artistic life, the
concepts of halo effect and emotional attachment are emphasized. While
the way an artist is evaluated can modify the way his/her song is
perceived, visual factors, including positive elements, can enhance the
way music is internalized. Since there is scarce literature that
correlates visual stimuli with aural perception in branding and brand
communication, the present literature overview is equally relevant both
for academia, from a scientific point of view, and for the industry,
from a more practical perspective.
 This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Ugo Chuks OKOLIE, Tamarasere Ejiroghene AYEWUMI Abstract. Effective
communication and human resource management describe the attitude,
reactions and work associated between the individual employee, or
employees and their organization. It is a foundation on which the
goodwill, morale, cooperation and motivation of the employees become
established. This study examines the relationship between communication
and human resource management in Edo State Broadcasting Service (EBS),
Benin City, Nigeria. A descriptive research method was adopted and data
was collected via a survey of one hundred and twenty three (123)
respondents using non-probability sampling technique. The results of the
study revealed that there is a significant relationship between
communication and human resource management. As predicted, the study
also showed that communication exerts a positive and statistically
significant impact on human resource management in Edo State
Broadcasting Service (EBS), Benin City, Nigeria. On the basis of these
findings, the study recommends that organizations can achieve success
through the synergy of communication and human resources management.
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Call for papers -
Vol. 12/ 2020
All researchers are invited to submit their original research articles, book reviews, review articles by
- April 15, 2020, Vol. 12, n° 1
- October 15, 2020, Vol. 12, n° 2
The research may cover communication studies, political and sociological studies, public relations, semiotics, linguistics, anthropology, or translation studies.
See Submission / Author Guidelines for further details.
No submission, processing
and publication charges.
Proposals will be sent to:
stylesofcomm@fjsc.ro
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