Styles of Communication is an international open access journal which is published annually by the Faculty of Journalism and Communication Studies (University of Bucharest, Romania) in cooperation with the Committee for Philology of the Polish Academy of Sciences, Wrocław Branch, Poland. From 2009 to 2014, Styles of Communication was published by the “Danubius” University of Galați, Romania.

The main purpose of Styles of Communication is to show the unity existing within global diversity. As communication implies, besides the transfer of information to others and the decoding of the others’ messages, the production of meaning within (non)verbal texts/objects is closely connected to interculturality, creativity and innovation and it needs a refining of styles in order to avoid misunderstandings.

This journal is a plea for interdisciplinarity as its aim is to include different perspectives on cultural studies, coming from different fields, such as communication, political and sociological studies, public relations, semiotics, linguistics, anthropology, translation studies and so on.

Styles of Communication is indexed by
ERIH PLUS, Index Copernicus, Genamics Journal Seek, EBSCOhost, DOAJ databases and it is recommended by the Polish Ministry of Science and Higher Education.

Attribution - CC BY-NC-ND. This journal is licensed under a
This license only allows others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially.

Current issue

Vol 11, No 2 (2019)

Table of Contents


Malika Abentak, Noufissa Machkouri
Résumé: Le militantisme numérique, l’activisme numérique ou encore le cyberactivisme prend de
plus en plus de l’ampleur dans la société numérique d’aujourd’hui. Fabien Granjon a remarqué qu’au niveau de l’Internet Militant, certains mouvements politiques et sociaux se sont emparés du Web, très vite et facilement, que les parties politiques ou les syndicats. Cependant, en dépit de cette présence forte et pesante de ces activistes sur le Net, les avis des chercheurs, écrivains et activistes semblent être divergents quant à la portée ou aux effets du cyberactivisme sur les changements politiques, économiques, sociaux des nations. Notre problématique s’annonce comme suit : quels sont les objectifs et les effets de l’activisme numérique sur les changements politiques, économiques, sociaux, éducatifs et culturels au Maroc ?

Alexandra Bardan, Natalia Vasilendiuc
Abstract: This paper explores, within a historical and anthropological approach, a configuration of food brands from the past into the larger context of the local market, thirty years after the fall of Ceausescu’s regime, in 1989. After a brief presentation focusing on the emergence and the evolution of the new MarCom industry starting with the ‘90s, the theoretical framework of the study is considered, questioning the links between nostalgia and food, and further on between memory and material culture. The second part examines previous representations of past brands, looking also into a series of pertinent tools for an interdisciplinary approach combining field research, content analysis and visual ethnography. Our study further explores the way brands from the past may be considered, thus building a typology consisting of six categories: “Originals”, “Updated”, “Romanian Tastes”, “Archetypal Figures”, “Nostalgic” and “Collectibles”. Finally, brands from the “Originals” category are examined while also raising new questions about the social context of their consumption.

Sylvia Jaki, Tom De Smedt
Abstract. Documentaries play an important role in providing knowledge about historical and scientific topics to non-expert audiences. They continue to be widely popular despite the upcoming of manifold new forms of journalism in the digital age. The primary function of documentaries is to convey information. But to make sure that people find these formats attractive, they also need to be entertaining, for example on television. Critics often deem the ways in which TV documentaries try to entertain as detrimental to their academic quality (with the verdict: too opinionated and too emotionalizing). This paper is an interdisciplinary focused study, combining insight and approaches from media studies, media linguistics, and computational linguistics. It examines to what extent TV documentaries from the fields of history and science/technology contain judgements, opinions, or emotions. To do so, we have analyzed this subject, which has mostly been treated in qualitative studies, from a quantitative perspective by using sentiment analysis, an AI approach that originated in the field of consumer reviews. As sentiment analysis is still mostly text-focused, but documentaries are multimodal media products, we have also examined a side experiment to assess what role the verbal text plays in the perception of sentiment in documentaries.

Theodora Saridou, Andreas Veglis
Abstract. During the last two decades, the new media landscape has often been explored through the lens of audience participation in news production process. The diffusion of user-generated content both in news websites and on social media platforms has led media organizations to employ participatory formats that allow the audience to actively consume or co-produce content. As a result, journalists are often challenged by a vast amount of -vulnerable to problems- content that has to be handled in tandem with their other daily tasks. This paper focuses on the development of participatory journalism practices in Greek media. Specifically, in order to examine opportunities for users’ involvement in news organizations, a comparative quantitative study in all national daily political and financial online newspapers in Greece was conducted in 2014 and 2018. For this purpose, both the integration of participatory tools and the use of quality assurance methods in the relative websites were investigated. The findings indicate a rather reluctant attitude towards productive ways of engagement. Participation takes place through a limited number of tools and user-generated content is accepted only when filtered..

Rodica Melinda Sutu
Abstract. Fake news is not a new concept; it was brought in the spotlight by the 2016 United States presidential elections and became a buzz word for the media, politicians, academia, research community and the public. The politicians around the world appropriated the concept to describe news organizations when their coverage is not favorable and to justify their actions to restrict, undermine, sanction and intimidate the press. On the other hand, there are also news organizations and individuals that replaced journalism with propaganda, aimed at manipulating the political options of the audiences, through stories that are created to influence public perceptions for the benefit of a politician, organization or government. The case study of the Romanian 2019 Presidential elections, analyzed in this article, illustrates a wide range of attributes and typologies of fake news, showing how both social and main stream media contribute to the production and dissemination of false narratives.

Call for papers -
Vol. 12/ 2020

All researchers are invited to submit their original research articles, book reviews, review articles by

- April 15, 2020, Vol. 12, n° 1
- October 15,
2020, Vol. 12, n° 2

The research may cover communication studies, political and sociological studies, public relations, semiotics, linguistics, anthropology, or translation studies.
See Submission /
Author Guidelines for further details.

No submission, processing
and publication charges.


Proposals will be sent to: