Current issue
Vol 11, No 1 (2019)
Table of Contents
Articles Aleksander Szwedek Abstract: The common belief among linguists is
that the image schemas cannot be defined, except by enumeration only
(e.g. Clausner and Croft, 1999). There are two reasons of that
impotence: a) total disregard of the prenatal development; b) almost
total neglect of the object schema. In a), what is entirely overlooked,
is the simultaneous development of the nervous system and the sense of
touch from the 7-8th week of g.a. It is obvious that the constant
tactile interactions between two physical objects – the foetus and the
mother’s body – must leave some imprint on the nervous system and the
mental structures. For b) physical objects are the only entities which
we experience all the time through touch since the 7-8th week of
gestation. Objects are also conceptually independent in contrast to
conceptually dependent relations. Following Grady’s 2005 condition to
rule out “schemas that are too general to be associated with any
particular type of perceptual experience, or too rich to count as
fundamental dimensions of perceptual representation”, I have taken the
object schema as the basis for formulating a definition of the image
schema as “a mental structure with at least one OBJECT image schema,
which is a conceptually independent entity representing a physical
object whose fundamental property is density experienceable by touch,
with ensuing boundedness, shape, size, etc.”
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Grzegorz A. Kleparski, Małgorzata Górecka-Smolińska Abstract:
Recent decades have witnessed increased interest in the study of
metaphor. New categories of metaphorical transfers have been singled out
and studied in world linguistics. In recent times the two types of
metaphorical extensions that have drawn the attention of those markedly
interested in the process of metaphorisation – both synchronically and
diachronically – are by now well-recognized categories of metaphorical
transfers known as zoosemy and foodsemy. The former has been defined as
metaphorical transfer onto the conceptual macrocategory HUMAN BEING of
the lexical items primarily linked to the macrocategory ANIMALS, while
the latter pertains to the transfer from the macrocategory FOODSTUFFS .
This paper is intended to be a contribution to the study of
foodstuffs-related metaphor. The term foodsemy was first used for the
purpose of data-oriented study in Kleparski (2008). In the case of this
type of metaphorical transfer, the food-related lexical items are a
subject to metaphorical shifts where the source domain is identifiable
as the category FOODSTUFFS, and the most frequent target domain is the
macrocategory HUMAN BEING, but also other categories, such as BODY PARTS
or MONEY. It turns out that there are certain well-definable paths
and tendencies that may be captured in the semantic history of the
relevant vocabulary, and this paper attempts to point to so some of the
most obvious patterns of metaphorical shifts.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Anna Pikalova Abstract. This paper aims to
interpret the principle of the emotive constructing the poet’s identity
on the basis of R.L. Stevenson’s letters (Alps, Highlands, Hyeres,
Bournemouth, 1880-1887) and of the poems from A Child’s Garden of Verses
(Robert Stevenson, 1885). The study focuses on the concept of
“identity”, considering the identity of R.L. Stevenson as the children’s
poet and on the category of emotiveness. This principle constructing
the poet’s identity is presented by referring to the theory of the
“I-concept”, the psycho-biological model of emotive event. This article
includes the recognition of the types of “emotive-I” of R.L. Stevenson’s
identity which are represented in the children’s poetic discourse. The
features of actualization of types such as, “childlike”, “wonderer”,
“optimist”, lyricist”, “fantasizer”, “ingenuous”, “moralist”, and
“dreamer”, are described using linguistic description. This study also
presents the quantitative correlation of the types of the “emotive-I” of
R.L. Stevenson’s identity in the children’s poetic discourse and
indicates the possibilities for further nvestigation of identity.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Nikola Vangelov Abstract. The aim of the article is
to study the evolution in communication due to the rise of the
influencer as a communicative mediator. It focuses on the fields of
marketing communications, advertising, public relations and journalism.
Companies have always aimed at attracting new customers while retaining
the old. The new millennia has given businesses new digital channels so
as to reach their target audience. Through the use of digital media new
types of communication have arisen. The structure and tasks of the
article are predetermined by its aim: definition and classification of
influencers; characteristics of influencer marketing; analysis of its
communicative aspects; opportunities how they offer companies to
optimize their marketing communication. The article gives examples
how influencers communicate with their audience through social networks.
Various examples are analyzed on how influencer marketing presents
opportunities for evolution in communication.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Oana Maria Calin Abstract. In the modern world,
changes are happening with high speed, while traditions and cultural
identity of communities are faced with forces that redefine them in many
ways. We observe the journey that the tradition of sewing Romanian
blouses is having from ancestral village to city life and modern online
times. At first, this tradition was part of the mandatory activities
that were happening in the Romanian village life back at the beginning
of the 20th century, because of the conditions of small communities with
homogeneous interests and occupations, and similar time conditions, but
with a space limitation in terms of geographical area. Moving to the
city, the tradition was lost at the level of common group activity, due
to the context of big communities, with a big variety of people and
interests, with a bigger space and time limitation, but was somehow
re-enacted due to the new context of social media. Despite the existence
of heterogeneous communities nowadays, Facebook groups are a perfect
opportunity to display Romanian traditions through Facebook groups. In
Romania, a special movement began in 2014 when Romanian women started to
sew again the Romanian blouses in their homes, and moved the gathering
from the village time in the online environment. The purposes of this
article are to show how traditions are now subject to a new reinvention
due to online communication, to highlight the importance of the active
participation of the initiatior of the community and its members in the
online discussion. They are creating a public discourse that is
reshaping an old tradition in new modern ways. Using Beckstein’s model
of living tradition based on Hobsbawn’s theory of invented tradition, I
provide an insight into the characteristics of evening gatherings in
Romania (”sezatoare”) on the Facebook public group of ”Semne Cusute in
Actiune”. Using qualitative content analysis of over 1500 comments, the
research defines the main categories of messages that underline its
functions, in comparison with the old historic model of evening
gathering presented in ethnographic studies. While the economic function
is clear in both cases, the social and spiritual functions are
different due to the different contexts in which they took place.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Call for papers - Vol. 11/ 2019 All researchers are invited to submit their original research articles, book reviews, review articles by - April 15, 2019, Vol. 11, n° 1 - October 15, 2019, Vol. 11, n° 2 The research may cover communication studies, political and sociological studies, public relations, semiotics, linguistics, anthropology, or translation studies. See Submission / Author Guidelines for further details. No submission, processing and publication charges. Proposals will be sent to: stylesofcomm@fjsc.ro
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Ċ Alex Sandra, Oct 16, 2019, 12:42 PM
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Ċ Alex Sandra, Oct 16, 2019, 12:43 PM
Ċ Alex Sandra, Oct 16, 2019, 12:43 PM
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